The author of this article introduces ten interesting places in the current short video industry, including his own thinking, analysis, summary and speculation. 1. Kuaishou is the flower in the village Despite the continuous efforts to create a national image of "recording your life and recording you" to get rid of the non-mainstream product tonality and stereotypes in the past, the precipitation of third- and fourth-tier and main rural users will still make people feel very down-to-earth. But having said that, there will be a lot of unique and thought-provoking places in its product design. 1. Most short video APP navigation is a classic mode: bottom guide + top tabbed navigation
The only one is Kuaishou, which takes the form of top tab + left drawer navigation . The entire interface of Kuaishou seems to be very light, and it is relatively new in short video applications, but compared with the mainstream classic mode that users are phone number list used to, when users use certain functions, the drawer navigation will make users feel the entrance due to one more gesture. Deepening, is such an interface design still more than a fault? Of course, I also believe that users can be "educated" to a certain extent, allowing users to get used to the so-called classic mode, as well as
allowing users to get used to other unique modes. Just to see which case the trial and error cost is lower. 10 "Knowledge Points": Short Videos You Don't Know or Know (Part 1) 2. When opening, it will enter the recommended, popular or featured fixed tabs in the homepage by default Almost all short videos enter the recommended, popular, or featured tabs on the homepage by default when they are opened, so as to let users directly experience the content they are interested in or the popular and recommended content of the platform, which can be considered as the platform. This is one of the ways to increase user retention time and single use time.