After 2011, in China, 40 years of scientific revolution (1980+), 15 years of Internet rainforest (2000+), and 10 years of mobile Internet surge (2007+), the three waves are superimposed, and the challenges faced are complex. The degree of difficulty has text messagte service increased, and at the same time, it has brought more opportunities, and the era of brands belonging to China is coming. 6. The source of the brand - death is coming and the value of living What is the brand? The Amazon flows through 6,700 kilometers, and when it is about to enter the Atlantic Ocean, it forms a funnel-shaped strong tidal estuary, resulting in the world's first spectacle - the tide, the Atlantic tide goes straight up the river,
and can go as far as 1,600 kilometers deep. Only the species that rush out of this "tide" can enter the 330-kilometer-wide estuary - the era of a real new business ecology. On this earth, there have been as many as 2 billion species, and before mammals text messagte service appeared, 99.9% of the species were extinct. Changes between species are often due to huge changes in the environment, which are obviously cyclical. For the business world, the 20th century of the wealthy class has ended, and the 21st century has entered the world. At this time, the world has fallen into complete instability. In times of uncertainty , today is cruel and tomorrow will be even more cruel. Brand equity flourished for a time, and even affects today, but in the first 20 years of the 21st century, those brands with high popularity,
reputation, and many loyal users died one after another. In the past 20 years, TWA, United Airlines, Delta Air Lines, and American Airlines have gone text messagte service bankrupt one after another; For 20 years, Kodak filed for bankruptcy protection; Nokia was sold to Microsoft; SANYO officially died; BlackBerry closed its mobile phone business and Motorola was disintegrated; For 20 years, Hummer, Saab, Daewoo, Mercury, Oldsmobile, Beetleā¦; In the past 20 years, Sears' ten-year market value has fallen by 96%, JC Penny has fallen by 86%, Nordstrom has fallen by 33%, and Macy's has fallen by 55%. Even the best performing Walmart closed 269 stores worldwide in 2016; France's Havas Advertising Group declared bankruptcy; JWT and Wunderman, the world's first advertising company, merged; Dabis, the world's ninth largest advertisin